Many businesses face the problem of bad reputation online. Fixing your online reputation is pretty easy. Following are some tips in this regard. You may also need to use a review management system.
Identify the Causes of the Problem
In order to resolve the issues, you must find out the root cause of the problem. According to the experts, if you are concerned about your bad reputation, you need to start with the root cause. Try to know what is going wrong and where it is. This will help you figure out the possible options in a better way. It may be a search engine, social media sites or even your competitors trying to sabotage your online reputation.
Repair the Negative Content
There is a lot of content on the internet. Social media as well as search engines are full of content of every natures. When your brand is quoted in positive ways, few people will also include it in negative reviews. This is not a big deal. However, what matters the most is how you trace such content and repair it. If you fail to replace the negative content, your reputation will go worse with every passing day.
Remove Negative Search Results from Google
The next step in this respect will be to remove the negative search results from Google and other search engines. It must be noted that removing search results in not a piece of cake that you can do in hours. Instead, it is a lengthy process and required patience. You will request the search engine to remove the negative search results against your brand. You will quote how the content or search results are affecting your reputation.
Strengthen Reputation with Positive Content
As soon as the negative content and search results have been deleted, it is time for new and fresh content. Now the ball is in your court that how you build your reputation. At this stage, you will have to create the best content of the highest quality with positivity. This will let you not only repair your reputation but also increase customers. You can read some case studies of how the brands strengthened their online reputation through positive content.
Earn Positive Reviews
Going further, know that reviews are important to your brand. Many companies ignores customer reviews and the fact that how important they are. It should be taken into account that customer reviews play a key role when it comes to building online reputation. For a brand that is suffering due to poor reputation, the customer reviews will be lifesaver. Therefore, you should earn as much positive reviews as possible. For this, you will have to improve your services, offer promotions and outdo customer service. Listen to what people are requesting and make your products or services better.
Use a Review Management Tool
If you are facing the challenge of repairing your online reputation, you should not be worried anymore. With the help of a quality reviews management system, you can easily fix the reputation issues and rebuild your brand online. This tool helps you create positive reviews, manage them, respond to the customer issues and fix their problems. It takes no time at all but is very effective.
Improve Reputation on Social Media
Social media still remain the best and the most relevant tool when it comes to fixing online reputation. Facebook, Twitter, Instagram, LinkedIn and such other sites help every business improve their online reputation. You can easily connect with the customers and your fans. Through social sites, you can publish the best content, issue press release and announce offers and promotions. It really comes in handy for fixing online reputation.
Tools to Repair Online Reputation
It is worth noting that there are a variety of tools like online review generation that are used for fixing online reputation. These tools help you in one way or the other. These tools include the following.
- Google Yourself– it lets you find search results with your name/business
- Google Alert– it is effective to find any searches or posts mentioning your name.
- Social Mention– it helps you trace where your brand is mentioned on the social sites.
- BackTweets– Google Spam Report, Website Grader many other tools like these are quite useful in this regard.